YouTube also got its start in 2005 and by 2010 it was the most popular video service in the world, overtaking MTV and other channels as the premier place to watch music videos. The music industry shunned the new platforms at the start, with several artists blocking Spotify and Pandora from using their material.
Instead of sales, the emphasis was on repeated listens and getting a song in a popular playlist or radio station. This fundamentally changed how music is valued.
